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Narayana Business School and NCRI Incubation Centre Conclude Steal A Deal, A National Level Pitchathon | Discover The Best Startup Ideas In India

Steal A Deal, A National level pitchathon by NBS

Ahmedabad, Gujarat – 21st February 2025 – Narayana Business School and Narayana Centre for Research and Innovation (NCRI) incubation centre conclude the much-awaited national level pitchathon, Steal A Deal on 9th February 2025 showcasing the best startup ideas in India in 2025.  

Steal A Deal was an attempt to create a platform for innovators, disruptors and entrepreneurs to pitch their best business startup ideas to potential investors, industry experts and mentors. An ideal event to seek pre seed funding, guidance and gain continuous support for NCRI incubation centre of NBS Ahmedabad.

Dr. Amit Gupta, Director of Narayana Business School, delivered a powerful keynote address, emphasizing the school’s commitment to nurturing future leaders and fostering an entrepreneurial mindset. He highlighted the importance of innovation and practical application in management education, stating, “At NBS, we believe in creating future leaders who can create the right work environment for companies to flourish. Our unique research-driven pedagogy and hands-on approach ensure that our students are industry-ready from day one.” 

The chief guest of the event was Hitarth Parikh, Founder & CEO of HyperLab. HyperLab is a sports technology company based in Gandhinagar, Gujarat, India. Founded in 2021, it aims to revolutionize athletic training through innovative technology. HyperLab’s flagship product, Helios, is a laser-equipped interactive training companion that transforms any space into a data-driven, personal performance lab.  

Hitarth said, “attending Steal A Deal by NBS was an incredible experience altogether. It was inspiring to see so many talented entrepreneurs come together and showcase their innovative ideas. I am excited to see how these startups will grow and impact their respective industries”. 

Out of numerous business ideas received from pan India, the team shortlisted 9 best business startup ideas in India under the themes of ESG, Technology & IT, Ed-Tech, Agri-Tech and Fin-Tech. Out of these 9 startup ideas, top 4 were selected as the best startups in 2025 who actually stole the deal.  

1. TurfHeros: Simplifying Sports Venue Booking  

Steal A Deal: Pitchathon winner

Founders: Dabhi Nirav, Dhruv Jogni, Rameshwar Kumvat 
Startup: TurfHeros 

TurfHeros is a user-friendly application that simplifies the process of booking sports venues. Traditional methods of searching and booking sports venues are often cumbersome and time-consuming. TurfHeros addresses this by providing a seamless platform where users can search, compare, and book available venues with ease. With features like real-time availability, secure payment options, and a centralized booking management system, TurfHeros ensures a hassle-free experience for sports enthusiasts. This innovative app aims to revolutionize the way organizations and individuals book sports venues, making it easier than ever to enjoy sports with friends and family. 

2. TurfHeros: Simplifying Sports Venue Booking  

Steal A Deal: Pitchathon runner up

Steal A Deal: Pitchathon 1st Runner Up (INR 11,000 Cash Prize)  

Founders: Ishan Garg, Aniket Budhwani, Ritik Garg, Utkarsh Singh 
Startup: ParentalView 

ParentalView is a pioneering school transport management system designed to enhance safety, communication, and operational efficiency in educational institutions. This innovative solution addresses the critical need for secure and efficient transport management by integrating advanced features such as ignition-based alcohol detection, driver monitoring systems, and real-time GPS tracking. By providing instant updates and centralized control, ParentalView ensures that parents and school authorities are always informed. This comprehensive ecosystem not only enhances student safety but also streamlines daily operations, making it an indispensable tool for modern schools. 

3. Luxid Tech: AI-Powered AR Glasses  

Steal A Deal: Pitchathon 2nd runner up

Steal A Deal: Pitchathon 2nd Runner Up (Wins continuous mentorship support from NCRI incubation centre of NBS)  

Founder: Siddhant Aggarwal 
Startup: Luxid Tech 

Luxid Tech is democratizing augmented reality (AR) with its AI-powered AR glasses. Current AR/VR headsets are often expensive and limit mass adoption. Luxid Tech addresses this by offering lightweight, feature-rich AR glasses that enhance usability across various industries. These glasses provide real-time language translation, seamless navigation, immersive entertainment, and more. With a focus on affordability and innovation, Luxid Tech aims to make AR technology accessible to a broader audience, driving global adoption and setting a new standard in the AR/VR market.

AR/VR headsets by Luxid tech

4. Luxid Tech: AI-Powered AR Glasses  

Steal A Deal: Pitchathon 3rd Runner Up (Wins continuous mentorship support from NCRI incubation centre of NBS) 

Founder: Mihir Kaloliya 
Startup: KesarNest 

KesarNest is revolutionizing agriculture with its innovative indoor saffron farming model. Traditional saffron cultivation is vulnerable to climate change and unpredictable weather patterns, leading to declining yields and increased prices. KesarNest addresses these challenges by using Controlled Environment Agriculture (CEA) and hydroponics to replicate the ideal climatic conditions for saffron growth. This sustainable approach minimizes water usage, eliminates the need for chemical fertilizers, and ensures consistent, high-quality yields. By bringing saffron cultivation indoors, KesarNest aims to empower farmers, meet market demand, and position India as a leader in sustainable agritech. 

5. Nexus Campus: Bridging the Gap Between Students and Opportunities   

Founders: Aatmi B. Gosaliya 
Startup: Nexus Campus 

Nexus Campus is a transformative digital platform designed to revolutionize the interaction between students, educational institutions, and companies. By providing real-time job opportunities, educational insights, and professional growth tools, Nexus Campus aims to create a seamless ecosystem that empowers students to make informed decisions about their future. This platform addresses the critical gap in the current education-to-employment pipeline, ensuring that students are well-prepared and connected to the right opportunities. With a user-friendly interface optimized for multiple devices, Nexus Campus is set to become the go-to platform for students seeking to navigate their professional journeys effectively. 

6. RoomMate: Redefining Interior Design with AI    

Founders: Aishwarya Gupta, Arnav Agarwal, Piyush Soni 
Startup: RoomMate 

RoomMate is an innovative interior design app that leverages AI to make home and space designing efficient, affordable, and enjoyable. Traditional interior design is often expensive and time-consuming, leaving many middle-class families without access to personalized solutions. RoomMate addresses this by offering a three-stage process: understanding user preferences, creating accurate 3D models of spaces, and providing interactive customization options. Users can explore various design layouts, change furniture, and even get real-time pricing, all within a gamified experience. This app democratizes interior design, making it accessible and fun for everyone, while ensuring budget control and professional assistance. 

7. Tastifuel: Healthy Fast Food for Fitness Enthusiasts     

Founders: Kishan Mishra, Bhanu Pratap Singh, Rishi Raj 
Startup: Tastifuel 

Tastifuel is a health-conscious fast-food brand offering protein-rich meals tailored for gym-goers, athletes, and busy professionals. In a world where fitness enthusiasts struggle to find convenient, nutritious options, Tastifuel bridges this gap by providing delicious, high-protein meals that support active lifestyles. By focusing on fresh ingredients, transparent nutritional information, and customization options, Tastifuel ensures that health-conscious consumers can enjoy their meals without compromising on taste. This innovative approach positions Tastifuel as a trusted brand in the growing market for healthy fast food. 

8. Cleankar: Doorstep Car Cleaning Service      

Founder: Mihir Dodiya 
Startup: Cleankar 

Cleankar is an on-demand car cleaning service that brings professional, eco-friendly cleaning to your doorstep. Recognizing the challenges of maintaining clean vehicles in a busy urban lifestyle, Cleankar offers a subscription-based model with flexible packages tailored to different vehicle types. By using premium cleaning products and trained professionals, Cleankar ensures that every vehicle is cleaned to the highest standards. This innovative service not only saves time but also promotes vehicle longevity and safety, making car maintenance convenient and hassle-free. 

9. VNM Clothing: Custom Apparel with a Twist      

Founders: Vineet Pendharkar, Muskan Jain 
Startup: VNM Clothing 

VNM Clothing is a dynamic apparel brand specializing in custom, high-quality clothing. By leveraging outsourced manufacturing and printing, VNM Clothing offers extensive design options and personalization, ensuring that every piece reflects the client’s unique vision. This agile supply chain model allows for rapid turnaround times and competitive pricing, making VNM Clothing an attractive choice for corporate clients, event organizers, influencers, and fashion-forward consumers. With a focus on innovation and flexibility, VNM Clothing is poised to lead the custom apparel market with its forward-thinking approach. 

Narayana Centre for research and innovation (NCRI) is the incubation centre of NBS Ahmedabad focused on overseeing innovation and entrepreneurship along with entrepreneurship club of NBS. Established to encourage entrepreneurship among students and the community, the NCRI provides a platform for students to develop their business ideas, participate in competitions, and gain hands-on experience in the entrepreneurial ecosystem. 

Recently, NCRI spread its wings and signed an MoU with JITO JIIF innovation and incubation to further enhance its network, development facilities and funding opportunities.  

By partnering with JITO JIIF, NBS students can now attend conference held by JITO, particate in investor funding sessions, enhance their network and gain insights from industry leaders.  

On the other side, JITO JIIF gets access to our young talent pool with fresh talents emerging year on year.  

For instance, Steal A Deal 2nd and 3rd runner ups i.e., Luxid Tech and Kesarnest will be benefiting from the continuous support of NCRI incubation centre to build their startups.  

For aspiring entrepreneurs, it is imperative to know on how to start a startup in India, seek the right guidance for coming up with the best startup ideas for students and be market ready.  

Our academic programs are designed and co-created with industry leaders in such a way that it balances academic rigour and market readiness, inculcating an entrepreneurial mindset among aspirational young India of the future, aligning with the mission of startup India and Viksit Bharat 2047.  

Steal A Deal has proven to be a resounding success, highlighting the wealth of talent and innovation present in India’s entrepreneurial landscape. The event not only provided a platform for startups to secure funding and mentorship but also fostered a sense of community and collaboration among participants. Narayana Business School and the NCRI incubation centre look forward to continuing their support for these promising startups and to hosting more events that empower the next generation of innovators and entrepreneurs. 

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